Heinz is here to ensure that your dipping game doesn’t cost you an extra life.
In August, Heinz unveiled its new, hands-free dipping machine called Hum Hum at the Esports World Cup in Riyadh, Saudia Arabia, which the brand explained can help gamers fuel up while fighting the toughest battles without having to take their hands off the controller.
“We know that 75% of Heinz lovers wish they could dip sauces while gaming,” Passant El Ghannam, the head of marketing at Kraft Heinz MEA, shared in a statement. “Hum Hum is our irrational act of love to our gamer consumers’ irrational love for Heinz. It is our gift to the gaming community because every gaming session deserves to be saucy and, of course, uninterrupted.”
As FoodBev Mediaexplained, the machine has a mechanical hand that can dip and feed gamers while they continue on with their game. Players can activate the machine via …