How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos

Helping ANZ educate Aussies about cyber security risks [Video]

Categories
Interactive and Immersive Marketing

We created an educational and engaging content series with ANZ to explain cybersecurity risks, what we can do to protect ourselves, and how ANZ is supporting its customers in the face of these risks.

In 2022, Australians reported a record loss of $3.1 billion to scams, with cybercrime also taking a toll on our wellbeing. ANZ is actively working to reverse this trend through customer education programs and services such as the ANZ Falcon ® fraud detection and prevention technology.  

These efforts are starting to make an impact across the community with the Australian Government’s National Anti-Scam Centre reporting a significant decrease in scam losses in the fourth quarter of 2023 compared to the same period a year prior. ANZ’s internal data shows a similar trend but there is still work to be done.   

Our CEO Caroline Catterall said: “Cyber events like data breaches, scams, and fraud are unfortunately top of mind for Australians. While we all …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads