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High-tech gaming concept coming to lower South End WSOC TV [Video]

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Interactive and Immersive Marketing

CHARLOTTE — Beat The Bomb will soon arrive in lower South End. The Brooklyn-based concept — the first immersive social gaming experience — is targeting a November opening. Plans call for a 12,000-square-foot facility at 3638 Tryclan Drive.

CEO Alex Patterson says he believes Beat The Bomb is the future of social entertainment. It’s basically an interactive video game-based escape room.

Patterson expects to have between 75,000 and 100,000 people play the game in year one in Charlotte.

Read more here.

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