Hightouch Partners with Databricks to Launch Self-Service AI-powered Audience Management Solution for Offsite Retail Media Networks, Spanning 50+ Media Channels [Video]

SAN FRANCISCO, Calif., Jan. 10, 2025 /PRNewswire/ — Hightouch, the leading composable CDP, today announced the launch of Hightouch for Offsite Media Networks, a self-service audience management platform developed in partnership with Databricks, the data and AI company. This novel solution helps retail media networks (RMNs) stand out in a competitive landscape dominated by powerhouses like Amazon, Walmart Connect, and Roundel. Together, Hightouch and Databricks will empower retailers to build and activate AI-enhanced custom audiences across 50+ media channels—including DSPs, CTV platforms, and walled gardens—to secure premium brand dollars faster and more efficiently.

“Partnering with major retailers, we identified a growing and unmet need for solutions to deliver fast, flexible, and scalable custom audiences for offsite campaigns. We are thrilled to partner with Databricks, the leading Data Intelligence Platform for retailers, to make AI-powered audiences accessible to everyone. By layering Hightouch’s self-service tools on top of …