3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Hikers fight Phoenix policy to close trails during excessive heat [Video]

Categories
AI Behavioral Targeting

During Phoenix Parks and Recreation’s Thursday meeting, more than 20 people spoke against the program aimed to reduce hiker rescues.

PHOENIX — Being outdoors is part of Phoenix’s identity.

The Valley is crisscrossed by trails where countless bikers, hikers and runners adventure every year. Even if the temps are in the triple digits.

So, when these avid hikers learned Phoenix’s Park and Recreation board recently approved temporary closures at South Mountain during excessive heat, they were in an uproar.

“I believe the decision is overly restrictive, disproportionate to the issue at hand and frankly anti-Phoenician,” said one resident.

More than 20 people spoke out against it at Thursday’s board meeting. Some called the policy “weak minded” and a “slap in the face.” It’s part of the city’s Trail Heat Safety Program where trails at Camelback Mountain, Piestewa Peak and now South Mountain will be closed from 8:00 a.m. to 5:00 p.m. when the National Weather Service puts out excessive …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
12 Steps to Create Videos