Winning The Drum Awards for Content in the Corporate Blog or Blogs category was NP Digital and Adobe for a campaign to generate awareness for the tech giant’s text-to-image AI generator. Here is the award-winning case study.
The Adobe Firefly AI gingerbread house campaign was a highly successful content marketing program that increased awareness of Adobe’s new Firefly text-to-image AI generator and educated the audience on crafting effective AI prompts. As a part of Adobe’s larger marketing push to generate awareness for Adobe Firefly, which included TV commercials and influencer campaigns, NP Digital’s strategy involved creating an engaging and imaginative blog post showcasing AI-generated gingerbread house designs representing the essence of each U.S. state.
Challenges
Adobe wanted to increase awareness of its new Firefly text-to-image AI generator, but it was challenging to stand out in an increasingly crowded gen-AI market space. The primary goals were to generate buzz around Adobe Firefly, …