How Agentic AI Makes Marketing More Personal [Video]

In the last ten years, we’ve been living in the age of big data, pulling information from websites, mobile apps, and point-of-sale systems. This data is then passed to a system where rules and campaigns are generated. However, this process doesn’t scale well. It breaks down at every point. It becomes a choke point when an engineering team must get involved to pass the data into the system. Then, the data science and analytics team struggles to calculate expected lifetime values. Meanwhile, the CRM team has to figure out how to send push notifications. The result? We end up with very generic engagement and products that fail to hold our attention, prompting us to leave and seek something more engaging.

The only real solution so far has been to hire more people, either internally or through an agency, but this approach doesn’t work; it doesn’t scale. Now, this scenario is changing very rapidly.