AI is transforming how marketers create briefs, turning days of work into just minutes.
In the latest episode of the Using AI at Work podcast, Corbett Drummey shares how integrating AI tools, like ChatGPT, has drastically sped up the brief-writing process. Previously, self-service clients would take days to finalize a draft, but now they can input a short blurb, and the AI generates a polished brief almost instantly.
This efficiency has not only saved time but also led to a significant increase in the number of briefs being completed, lowering barriers and boosting productivity.