How AI Is Revolutionizing Marketing: From Big Data to Billion-Dollar Insights [Video]

In this episode of AI-Curious, we explore how cutting-edge AI technologies are revolutionizing the world of marketing. Abby Kearns, CTO of Alembic (which just raised $14 million in Series A, backed by media icon Jeffrey Katzenberg), shares how their innovative marketing intelligence platform uses AI-powered insights to analyze and optimize campaigns in ways that were impossible just a few years ago. From measuring ROI on complex marketing campaigns, such as billboard ads or arena sponsorships, to connecting data across silos, Alembic leverages cross-domain algorithms to uncover actionable business opportunities.

We discuss how big data solutions and large language models (LLMs) are transforming marketing strategies for global companies, helping brands like Procter & Gamble maximize the impact of their $10 billion marketing budgets. Abby also shares the fascinating analogy of how advancements in contact tracing algorithms inspired Alembic’s approach to understanding multi-variable data analysis for businesses.

Beyond marketing, we explore how AI for business insights can impact verticals like supply chain management, finance, and sales. We also dive into the broader implications of AI trends for 2025, including the codification of LLMs and the democratization of AI for small and medium businesses.

Whether you’re in marketing or simply curious about AI’s role in business, this episode offers a thoughtful look at how AI is helping organizations bridge silos, improve decision-making, and uncover hidden opportunities.

Don’t miss this insightful conversation about the future of AI in business and beyond.

Alembic:
https://getalembic.com/#

VentureBeat’s article on Alembic:
https://venturebeat.com/ai/katzenberg-backed-alembic-raises-14m-pioneers-new-frontier-in-marketing-analytics/

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