Artificial intelligence (AI) is seemingly disrupting everything in today’s world, including retail businesses. At Total Retail Tech last month, retail martech leaders shared their experiences using AI, from implementation to execution to measurement. Lauri Joffe Turjeman, chief marketing officer at American Freight, spoke with Ron Offir, managing director of retail and consumer products at Deloitte Consulting, about how the home appliances retailer is mixing AI with human oversight to help improve efficiency within its business.
