How an operating system enabled retailers to build successful, scalable media networks [Video]

Winning Platform/Tech Partner of the Year at The Drum Awards for Digital Experience is Placements.io, the intelligent OS for buying and selling media. Here is its award-winning entry.

Digital advertising is broken. For years, it has been a fragmented space where complexity and commoditization mean publishers don’t get the revenue they deserve and brands and agencies struggle to achieve sufficient return on their investment.

It has also made the internet a creepy place for consumers. Ultimately, every single one of us who uses the internet pays the price with our data and our privacy.

Our work with retailers and publishers has resulted in a smarter, cleaner ad world that’s transparent, fair, highly efficient and actually profitable. It’s a market in which both buyers and sellers win and consumers get a better internet. It’s what powers a who’s who of retail media networks and is foundational to their success.

Placements.io’s work …

Tags Big Data, Targeting, Technology