How Andy Crestodina Fuses Content with AI for Digital Marketing Success | CX-WISE Ep.17 [Video]

If AI means “average information” and “assume it’s incorrect”, how do you actually derive meaningful content from it? In this episode of CX-WISE, Digital Marketing Leader, Andy Crestodina and our host, Nathan Bennett, explore how AI can give you that breakthrough moment, transforming the way you approach content creation at scale.

Learn how AI can provide you with effective strategies to optimize your content, improve its ranking, and ensure that you meet customer expectations at any stage of their journey.

Words of Wisdom from Andy: “Instead of relying on traditional content style guides, create a custom-trained GPT that embodies your brand’s voice. Upload your articles, reports and creative briefs that reflect your brand’s essence. Let the GPT generate a dynamic style guide. Your team can then easily draft or revise content to align with your tone — far more effective than a static PDF.”

Tune in to learn more about the latest experiments in AI-driven content marketing here: http://ms.spr.ly/6058W1of0

0:00 Welcome note
0:25 Introduction to Andy Crestodina
2:00 How does Andy define customer experience?
3:52 How is AI redefining CX today?
5:35 Leveraging AI and trusting it to make strategic decisions
8:46 Training AI models to enhance CX
12:01 Understanding content audience fit with AI
15:42 Generating leads through clear and effective content
18:25 Evaluating the impact of AI-driven SEO strategies
22:14 Common mistakes brands make on their websites
26:37 Sneak peek into Andy’s new book
28:49 Integrating AI into SEO initiatives
32:14 Optimizing website using insights from AI
34:56 Your chance to win a free copy of Andy’s book, “Content Chemistry.”

Uncover insights from Sudhir Rajagopalan, Research Director at IDC on how GenAI innovations are redefining customer interactions in this video: http://ms.spr.ly/6059W1ofF

You can also watch this video on how information asymmetry becomes a barrier to building a customer-centric culture and delivering seamless CX: http://ms.spr.ly/6050W1of2

Like this interview? Follow our YouTube channel for upcoming episodes of the CX-Wise podcast and more videos about CX culture, customer experience ROI, customer service executives’ wellness and productivity, Unified-CXM, customer experience solutions, customer service tips, and more. Hit the subscribe button now to get notified when the next video drops.

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