If AI means “average information” and “assume it’s incorrect”, how do you actually derive meaningful content from it? In this episode of CX-WISE, Digital Marketing Leader, Andy Crestodina and our host, Nathan Bennett, explore how AI can give you that breakthrough moment, transforming the way you approach content creation at scale.
Learn how AI can provide you with effective strategies to optimize your content, improve its ranking, and ensure that you meet customer expectations at any stage of their journey.
Words of Wisdom from Andy: “Instead of relying on traditional content style guides, create a custom-trained GPT that embodies your brand’s voice. Upload your articles, reports and creative briefs that reflect your brand’s essence. Let the GPT generate a dynamic style guide. Your team can then easily draft or revise content to align with your tone — far more effective than a static PDF.”
Tune in to learn more about the latest experiments in AI-driven content marketing here: http://ms.spr.ly/6058W1of0
0:00 Welcome note
0:25 Introduction to Andy Crestodina
2:00 How does Andy define customer experience?
3:52 How is AI redefining CX today?
5:35 Leveraging AI and trusting it to make strategic decisions
8:46 Training AI models to enhance CX
12:01 Understanding content audience fit with AI
15:42 Generating leads through clear and effective content
18:25 Evaluating the impact of AI-driven SEO strategies
22:14 Common mistakes brands make on their websites
26:37 Sneak peek into Andy’s new book
28:49 Integrating AI into SEO initiatives
32:14 Optimizing website using insights from AI
34:56 Your chance to win a free copy of Andy’s book, “Content Chemistry.”
Uncover insights from Sudhir Rajagopalan, Research Director at IDC on how GenAI innovations are redefining customer interactions in this video: http://ms.spr.ly/6059W1ofF
You can also watch this video on how information asymmetry becomes a barrier to building a customer-centric culture and delivering seamless CX: http://ms.spr.ly/6050W1of2
Like this interview? Follow our YouTube channel for upcoming episodes of the CX-Wise podcast and more videos about CX culture, customer experience ROI, customer service executives’ wellness and productivity, Unified-CXM, customer experience solutions, customer service tips, and more. Hit the subscribe button now to get notified when the next video drops.
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Get ready to level up your customer experience game with CX-Wise! Whether you’re a seasoned pro or just starting out, our community of CX professionals will give you all the tools you need to tackle any challenge. We’ll dish out practical insights, actionable strategies, and a ton of witty banter to keep you on your toes. Join us and share your own experiences, because together we’ll break through the clutter and supercharge your customers’ experiences. Don’t believe us?
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About Us:
At Sprinklr, our mission is to enable every organization on the planet to make their customers happier. Sprinklr is the leading enterprise company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.
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