How Are AI and Machine Learning Transforming the Future of Customer Experience in Global Retail? [Video]

In today’s hyper-competitive retail environment, delivering an exceptional customer experience (CX) has become a defining factor for success. As consumers increasingly demand personalized, seamless interactions, retailers around the globe are turning to artificial intelligence (AI) and machine learning (ML) to meet these expectations. From personalized shopping recommendations to AI-driven operational efficiencies, these technologies are revolutionizing how businesses engage with their customers.

The Rise of AI in Customer Experience

AI and ML have quickly become cornerstones of modern customer experience strategies. Gone are the days when personalized service meant remembering a customer’s name or past purchases. Today, AI-powered systems can analyze vast amounts of data in real-time, offering insights that allow retailers to tailor every interaction to the individual customer’s preferences and needs.

“AI’s ability to process and learn from data at scale is what makes it so transformative for customer experience,” explains Arivarasan Manivasagam, a seasoned E-commerce Technology Strategist and Director of Engineering. “Retailers can now anticipate …