Host Greg Kihlström talks with Nico Bitner about how brands reach more customers while optimizing multichannel performance with the help of #AI based tools on the latest episode of One Amazing Thing with Greg Kihlström.
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In this episode of “One Amazing Thing About Bridge,” host Greg Kihlstrom welcomes Nico Wittner, General Manager at Bridge Technologies. They discuss the importance of data-driven decision-making in marketing to maximize ROI and improve efficiency in a competitive landscape. Nico shares his journey from consulting in France, where he focused on optimizing return on ad spend for enterprise companies, to launching Bridge’s mobile app product in the U.S. The conversation highlights the challenges and strategies in reaching customers effectively while ensuring optimal performance across channels. Tune in to discover insights on leveraging technology for marketing success.
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing About… with Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
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