In an era where authenticity and meaningful engagement are key to brand success, many companies are focusing on community-driven marketing campaigns.
By involving their customers in co-creating content and leveraging social media platforms, brands can foster deeper connections with their audiences. These campaigns emphasize engagement, user-generated content (UGC), and partnerships with key community figures to amplify messages and drive meaningful interaction.
A standout example of this approach is Kiera Austin’s partnership with TAC and AFL Victoria for a road safety campaign, organized by MN2S. Another notable case is Starbucks’ groundbreaking initiative with the American Sign Language (ASL) community, which highlights the brand’s commitment to inclusivity. These examples illustrate how community-driven marketing can be used to promote positive social change and strengthen brand loyalty.
In 2024, Australian netball star Kiera Austin teamed up with the Transport Accident Commission (TAC) and AFL Victoria to promote road safety awareness through a targeted social …