How Content Gap Analysis Bolsters Your Marketing Strategy [Video]

Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there’s one thing that all their content marketing strategies have in common, it is a solid content gap analysis.

Think about it. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. What really helped me and my clients win was this: focusing on what no one else was talking about.

In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right.

Table of Contents

• What is a content gap analysis?
• Why is content gap analysis important?
• How To Do a Content Gap Analysis
• Best Practices For Conducting a Content Gap Analysis

A content gap analysis involves comparing your current content against your competitors‘ content, your audience’s search intent, different stages of your customer journey, and market trends and …