Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there’s one thing that all their content marketing strategies have in common, it is a solid content gap analysis.
Think about it. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. What really helped me and my clients win was this: focusing on what no one else was talking about.
In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right.
Table of Contents
A content gap analysis involves comparing your current content against your competitors‘ content, your audience’s search intent, different stages of your customer journey, and market trends and …