Creator-led growth (aka creator marketing) is when you, as a business owner or marketing leader on your team, become a content creator in order to teach, share, and evangelize your business, through useful content published online.
Sure, you can always hire other content creators too, but that blurs the lines into more traditional influencer marketing (pay x for deliverable y). Not bad, but not as sustainable as creator marketing. In this guide, we’re focused primarily on using your brand as a creator, to connect more meaningfully with audiences & grow your core business as a result of your creator marketing efforts. Here’s my video where I break it all down:
In this guide, we’re diving into the two main strategies of executing on creator-led growth, why creator marketing is such an effective strategy today, and how you can get started right now.
If you’re a business owner, solo entrepreneur, or just trying to grow …