How F1 teams are turning to AI to improve performance on the track [Video]

Technology has long been key to success in motorsports. F1 teams have been technologies like cloud computing to AI and machine learning to improve performance. But with AI advances gathering pace each day, race car giants are doubling down.

Peter Fox – Formula 1 | Formula 1 | Getty Images

WOKING, England — Inside McLaren’s massive technology center, artificial intelligence isn’t something that’s shouted from the rooftops.

However, the 60-year-old motorsports giant is an avid user of the tech behind the scenes.

At the McLaren Technology Center (MTC), located in Woking, England, the company explained how it’s using AI to improve its chances on the Formula One track.

“We’re an organization that’s used traditional machine learning tech products for a long time,” Dan Keyworth, McLaren’s director of business technology, said in a press briefing at the MTC in October.

Using machine learning, McLaren is able to base its decision-making on probability, which in turn helps …

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