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How Glenlore Trails in Commerce Township aims to be a space everyone can enjoy [Video]

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Interactive and Immersive Marketing

(WXYZ) — The immersive night walk at Glenlore Trails has something for everyone. Co-founder Scott Schoeneberger says the fun turns up when the sun goes down.

It’s Michigan’s largest illuminated night walk.

“We are the longest, but we are the most interactive and the most immersive. Ours is an accumulation of years of experience and years of just passion from a team that has been doing this commercially and now is doing this in a more of a B to C setting,” said Scott.

A team of around 30 helps put on this family-friendly trail for the holiday season, and Scott says the concept came during the pandemic.

“Our primary business, Bluewater, is half in the events space and half in permanent installation. In 2020, the event world shut down. And so we had to figure out how to keep all of our employees working and keep them busy, and keep them sane, and so we …

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