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How ‘Grand Theft Hamlet’ evolved from lockdown escape to Shakespearean success [Video]

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Interactive and Immersive Marketing

During the dark days of lockdown, we all found ways to connect. Some of us ran Zoom quizzes with mates. Some of us hit play on the same movie as our family on the other side of the world. Some of us staged an immersive, independent, multi-location production of Shakespeare’s Hamlet within the world of Grand Theft Auto Online.

The latter is exactly what filmmakers Pinny Gryllis, Sam Crane, and Mark Oosterveen did, filming the ideation, rehearsal, location scouting, casting, and eventual performance of the tragedy befalling the Prince of Denmark all within Rockstar Games’ online universe. Grand Theft Hamlet is nothing short of a groundbreaking work of cinema, one that explores the connections between players in online multiplayer action-adventure games, embodies the difficulty of creative pursuits and making theatre, and just how important online spaces were to us during the isolation of the COVID-19 pandemic.

In the film, we meet friends Crane and Oosterveen playing GTAonline …

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