We all know that marketing, particularly hospitality marketing, changed dramatically during the pandemic. That radical shift in consumer behavior required equally radical shifts in messaging and strategies.
But when the pandemic subsided, consumer behavior changed again, but it wasn’t a rubber band snapping back to how it was before. Some behaviors – and corresponding marketing strategies – returned to “normal” while others didn’t, and still more continued to change in other ways.
What’s different today, what’s working, and what are the current trends that those of us in hospitality need to be aware of?
That’s what Tyler Anderson is here to help us with.
Tyler is the founder and CEO of Casual Fridays, a social media and content production agency focusing on hospitality and tourism. Through his guidance, Casual Fridays has become a leading social media marketing agency for hotels & resorts, serving diverse clients, from luxury brands to unique boutique hotels. With his expertise, Tyler and his team have successfully propelled hundreds of hotels and resorts into the digital spotlight, crafting memorable experiences and driving unparalleled engagement.
Social Pulse Podcast host Mike Allton asked Tyler Anderson about:
🟣How the pandemic impacted hospitality marketing
🟣Why agencies and brands needed to adjust again post-pandemic
🟣What today’s current trends and tactics are
Learn more about Tyler Anderson
• Connect with Tyler Anderson on LinkedIn (https://linkedin.com/in/tylerjanderson)
• Connect with Tyler Anderson on Twitter (https://twitter.com/tylerjanderson)
Resources & Brands mentioned in this episode 💜
• Casual Fridays (https://casualfridays.com)
• Learn more about Agorapulse with a free demo (https://www.agorapulse.com/contact/) 🧡
• MySpace (https://myspace.com/)
• Pepsi (https://www.pepsi.com/)
• Vitamin Water (https://www.coca-cola.com/us/en/brands/vitaminwater)
• Meerkat (https://en.wikipedia.org/wiki/Meerkat_(app))
• Mike Tyson (https://www.instagram.com/miketyson)
• Social Media Marketing World (https://www.socialmediaexaminer.com/smmworld/)
• Jay Baer (https://www.jaybaer.com/)
• Brian Fanzo (https://www.linkedin.com/in/brianfanzo/)
• South by Southwest (https://www.sxsw.com/)
• Rudy Gobert (https://www.instagram.com/rudygobert27/?hl=en)
• Utah Jazz (https://www.nba.com/jazz/)
• Feeding San Diego (https://feedingsandiego.org/)
• Chris Penn (https://www.christopherspenn.com/)
• TikTok SEO: An episode with Wave Wyld (https://www.agorapulse.com/blog/seo-for-tiktok-how-social-media-managers-can-drive-more-product-views/)
• search engine journal (https://www.searchenginejournal.com/)
• Martech Search (https://martech.org/newsletters/?utm_source=mt&utm_medium=email&utm_campaign=newsletter_share)
• Adam Mosseri (https://www.instagram.com/mosseri/?hl=en)
• Friends (https://en.wikipedia.org/wiki/Friends)
• Seinfeld (https://en.wikipedia.org/wiki/Seinfeld)
• Marriott (https://www.marriott.com/)
• Hilton (https://www.hilton.com/en/)
•
Hyatt (https://www.hyatt.com/)
Show Notes & Transcript: https://www.agorapulse.com/blog/how-hospitality-marketing-has-changed-since-the-pandemic
Brought to you by Agorapulse (https://www.agorapulse.com) : the #1 rated social media management solution.
Produced and Hosted by Mike Allton (https://www.linkedin.com/in/mikeallton/) , Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.