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How innovation workshops help to get smart about gen AI use cases [Video]

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Video Analysis for Marketing Insights

Use this approach to identify a consensus-based set of gen AI use cases that focus on both tactical and strategic opportunities for your implementation roadmap.

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When it comes to identifying and prioritizing opportunities for business value across the enterprise, gen AI use cases, specifically, are arguably no different than any other technology-related ones. It all comes down to cost benefit, and having a set of priorities.

Advantages of gen AI workshops

In conducting hundreds of innovation workshops around the world for the public and private sectors, many of which have been focused on AI/ML, data, and analytics, I’ve found these design-based brainstorming sessions work well for gen AI as well as any other strategic technology trends.

The workshop methodology typically takes 10 to 25 individuals from across the organization and guides them through a two- to four-hour ideation session to identify and prioritize their ideas. There’s a “Goldilocks” principle here in terms of the right number of participants, the …

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