Following is a transcript of the video.

Siddharth Taparia: I started at JLL in 2021, so that was, I think technically right in the middle of the pandemic. And the commercial real estate industry has changed so much with hybrid work, with different types of assets getting in and out of favor during the time, which is totally normal and totally cyclical in terms of how this industry has always operated.

But one of the things that we have recognized from a marketing standpoint is – brand continues to be really important, and it becomes even more important in a time of crisis, whether it is a pandemic, a change in the market and the conditions of the market. Clients always look for companies that have been there and that can be trusted.

And so one of the things that became really important for me was continuing to put that brand emphasis and continuing to put trust …