How Matterport’s Latest Tools Transform Property Presentations [Video]

While some agents are still debating whether to adopt virtual tours, industry leaders are already using AI-powered tools to declutter properties, merge disconnected spaces, and create compelling virtual experiences – all without leaving their desk.

The evolution of property marketing has been fascinating to watch over the past few years.

When Matterport first arrived on the scene, virtual tours were seen as a nice-to-have.

Now, with the platform having digitised more than 35 billion square feet of space globally, they’ve become an essential part of the property marketing toolkit.

The Numbers Tell the Story

Speaking with Steven Kounnas from Captur3d recently, he shared some compelling statistics about the adoption of immersive property technology.

“We’ve seen it move from about 2% to 12% of listings now having some sort of immersive tour on it,” he noted.

What’s particularly interesting is their projection that this figure could reach 20% by the end of 2025 – a clear indicator of …