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Interactive and Immersive Marketing

How ‘Megalopolis’ Includes Interactive Audience Portion in Select Theaters [Video]

Megalopolis is breaking the fourth wall.

When Francis Ford Coppola‘s epic sci-fi drama premieres this week, it will include an interactive portion in select theaters where audiences can participate in a press-conference scene from the film, where Adam Driver‘s character Cesar Catalina is fielding off-camera reporter questions.

The experience includes a live person who gets up and asks the “reporter’s” question into a microphone set up somewhere in the theater, after which Driver answers as part of the movie. Examples of the interaction be seen in photos and videos on social media,

As IndieWire notes, the individual who was the live participant at the Cannes Film Festival screening in May, where Megalopolis premiered, was Coppola’s nephew Jason Schwartzman, who also appears in the film.

Nearly three dozen theaters across the U.S. will feature showtimes over the weekend that include the live-participant portion, which audience members can take advantage of by purchasing tickets for “Megalopolis: …

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