How Miami International Airport builds social media runways to help employees take flight [Video]

Employees remain a comms team’s most potent storytellers across social media channels. As they tout workplace wins, respond to and share company content, they shape the way an organization is perceived. 

At Miami International Airport (which proudly calls itself MIA), the organization’s collective pride shines across its social channels due to its clear policies and people-forward campaigns. 

Cristina Armand, digital marketing manager at MIA, will discuss employee social media best practices at Ragan and PR Daily’s 2025 Social Media Conference at Disney World, March 19-21, for a panel titled “Rules of Play: How to Establish Policies and Encourage Positivity Around Employee Social Presence.” 

In the session, she’ll explain both the business end and the fun side of MIA’s employee social media policies, and the ways other orgs can encourage employees to share company pride authentically while respecting their autonomy and expression. Read on for a preview of her chat. 

Putting employees first

“I AM MIA,” a people-focused brand platform and campaign …