Microsoft-backed (MSFT) OpenAI unveiled a new artificial intelligence (AI) search engine called SearchGPT on Thursday that could rival Alphabet’s (GOOGL) Google Search.
The ChatGPT maker said it’s testing a temporary prototype of the tool with a small group of users to start.
“We’re testing SearchGPT, a prototype of new search features designed to combine the strength of our AI models with information from the web to give you fast and timely answers with clear and relevant sources,” OpenAI said in a release.
The company highlighted that SearchGPT is designed to provide clear sourcing of the information it gives, which could help ease concerns about the accuracy of results and driving traffic away from original content.
The long-awaited OpenAI search tool could also potentially draw users away from Google Search, negatively affecting Alphabet.
Shares of Alphabet were 1.4% lower at $170.20 in intraday trading Thursday following the news.