How Quaker Oats used live weather data and interactive thermal cameras [Video]

Winning at The Drum Awards for Advertising in the Dynamic and Interactive Digital Screens category was Grand Visual, Talon, OMD,Uncommon Creative Studio for Quaker Oats. Here is the award-winning case study.

Quaker Oats is on a mission, to provide a warm breakfast to families across the UK during winter. On its quest to achieve this, it created an interactive campaign to drive fame and relevance of Quaker as a hot breakfast option in the winter months. This was brought to life with its first-ever dynamic special build OOH activation.

The approach for this campaign was two-fold. To drive awareness of Quaker’s partnership with Magic Breakfast & FareShare, Roadside Paper 48 sheets were utilized across the country.

The second arm of the campaign centered around live weather triggers, as Quaker incentivized passers-by to scan a QR code to access a voucher that was based on the day’s temperature – the colder …

Tags Digital Marketing, Interactive Outdoor Ads, Interactive Social Ads, Marketing