how telcos can use social to drive advocacy [Video]

On social, every customer, employee and creator has the potential to be a powerful brand advocate. But tapping into this unique opportunity to harness authentic voices and build deeper connections requires a less traditional approach to what many telcos are used to. 

So, in partnership with TikTok, Campaign and Performance Marketing World brought together a roundtable of industry experts to discuss insights, strategies and best practices to turn affinity into advocacy. Hosted by Campaign tech editor Lucy Shelley and PMW’s multimedia editor Joseph Arthur, the roundtable dived into ways for telco brands to embrace the power of democratised marketing. 

Opportunity knocks

The results of a recent TikTok survey, ‘TikTok Marketing Science UK Telco Survey April 2024’, conducted via AYTM, found that 54% of TikTok’s audience would consider switching their mobile or fixed provider, within the year. And 68% of immediate switchers will terminate their contract early to switch mobile providers. “This is a great opportunity for …