How to Achieve the Apple Marketing Look
When Apple chose a white background as the standard element for their commercials and graphics, they sparked a trend which continues to grow in popularity with companies in all industries. The white background of the Apple marketing look provides an intentionally clean, minimalistic look which allows the viewer to focus their full attention on the product or subject.
The viewer is not distracted by clutter or competing visuals. The white background has become synonymous with simplicity and sophistication and is a great option for those who have a simple and focused message to deliver.
While there are many benefits to using a white background there are a few pitfalls that you must avoid to ensure a successful shoot.
Keep Your Message Short and Simple
Brevity and clarity are important for any video, but they are essential for a successful video that employs a white background. The minimalistic look is only an asset if your audience can …