Summary:
In this episode of The Agency Hour Podcast, Troy Dean welcomes Simon Kelly, Director of Seriously Good Design (SGD), a thriving digital marketing and web design agency based in Melbourne. With a deep focus on creating lasting client relationships through strategic roadmaps, Simon shares his journey from managing project-based work to building a sustainable, recurring revenue model that has fueled significant growth for his agency.
Simon delves into the transformative power of digital strategy roadmaps, explaining how they’ve helped SGD move beyond the traditional proposal process to offer clients a comprehensive, long-term plan that drives measurable results. By focusing on strategy over tactics, Simon has been able to streamline operations, align client expectations, and significantly boost both client satisfaction and agency profitability.
Troy and Simon also explore the role of AI in modern digital strategies, discussing when and how AI can be effectively integrated into client roadmaps, and when it’s …