How to Calculate CAC in E-Commerce + Ways to Reduce It [Video]

CAC stands for Customer Acquisition Cost. It’s calculated by dividing your total operating expenses by the number of new customers.

Ways to reduce it: Use ad retargeting, audience hyper-targeting, improve customer retention, and marketing automation.

Best SaaS marketing tools 👉 https://blog.powr.io/24-best-saas-tools-for-startups-and-smbs-for-2023

#ecommerce #onlinebusiness #digitalmarketing #marketingstrategy #businessgrowth #salesmetrics #analytics #conversionrate #datadriven #marketinganalytics #performancetracking #cac #customeracquisitioncost #smb #smallbusiness #startup #entrepreneur