How to Clean Your Email List for Better Engagement and ROI [Video]

Neglecting email list hygiene can lead to low open rates, high bounce rates, and even the risk of getting blacklisted by email providers. On the flip side, a clean email list means better engagement, higher ROI, and a more impactful marketing strategy overall.

In this guide, we’ll walk through the steps to clean your email list and keep it in tip-top shape.

It’s easy to ignore the warning signs of a dirty email list, but they’re often right in front of you. Here are some common red flags:

• High bounce rates: If you notice a large number of your emails are bouncing, it’s a sign that many addresses on your list are either invalid or inactive. Hard bounces occur when an email address is permanently undeliverable, such as if it’s mistyped or no longer exists. Soft bounces, on the other hand, are temporary and could mean the recipient’s inbox is full or …