How to Create a Social Media Campaign [Video]

Social media campaigns can easily go viral…or at the least, generate impressive and measurable results for your brand. The challenge lies in crafting one that will help you appeal to the right audience and effectively deliver your message. In this post, we go through the step-by-step process of how to create a social media campaign. Let’s get started.

What is a Social Media Campaign?

A social media campaign is a focused marketing effort designed to achieve specific goals by leveraging one or more social media platforms.

Unlike everyday social media activities, these campaigns have a clear start and end, with defined objectives that guide the entire process. Whether you’re looking to increase brand awareness or drive sales, a well-crafted campaign can make a significant impact.

Take OREO’s “Trust The Twist” campaign as an example. Launched globally in 2024 by LePub Amsterdam, the campaign builds on the brand’s iconic ritual of twisting the cookie.

Inspired by research …