For charities, an effective video marketing strategy helps them reach and share the emotional core of their cause. By creating stories that talk to the target audience, charity videos help to engage viewers and can make a real impact – even go viral. Whether not-for-profits want to increase awareness, raise funds or campaign for policy changes, video can reach and engage multiple stakeholders.
Here are some of the key audiences nonprofits need to target and the type of content which will engage them.
Can charities reach new audiences through video?
Charities are in a competitive environment with other nonprofits and all the content noise out there. Therefore, it can be well worth setting targets to reach new audiences by creating and seeding video content.
The nonprofit, War Child, plays with a gaming “Call of Duty” aesthetic in this video where it targets a younger demographic.
It’s a hard-hitting film, and the first person point of viewin the …
