How to Do Account-Based Marketing in 7 Steps [Video]

Interested in sparking (or scaling) your account-based marketing strategy, but don’t know where to start? Then this is the article for you.

The sales process would be easier if you immediately connect with the leads with the highest value. Fortunately, this is possible with an account-based marketing strategy (ABM).

ABM is by no means a new approach to high ticket sales, but it’s made partly new again when enhanced by AI. When wielded well, it can be one of the most effective strategies for targeting qualified leads.

Even though this process usually leads toward higher marketing efficiency and revenue growth, not all marketers know how to do account-based marketing (the right way).

But that’s why we’re here. — to walk you through the steps to implement a successful account-based marketing framework.

• The first step in account-based marketing is identifying the accounts likeliest to convert and creating an ideal customer profile (ICP) based on data you’ve collected on your target audience.
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