Is the keyword dead?
This is a question we’ve been discussing for months. The answer? Absolutely not. As organic clicks steadily decline due to the addition of SERP features like Featured Snippets and People Also Ask, it has never been more important to make keyword and topic research the foundation of your content strategy in 2020.
How do you do keyword research the right way?
In this article, we review why generating qualified organic traffic is harder to generate then it used to be. Then, we outline the steps you should be taking to develop a targeted keyword strategy that draws more qualified traffic to your site.
Organic clicks are declining.
With the emergence of featured snippets and other SERP attributes—in addition to paid advertising space, we are seeing the top organic search results get pushed further and further down the search results page.
And that’s not all: if searchers find their answer directly from the search result page, why even bother clicking through to the supporting …