How to Get Celebrity Endorsements Even if You’re Not a Huge Brand [Video]

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse.

If you‘re a small or upcoming brand, you may think celebrity marketing isn’t possible for you now. Getting icons like Beyonce or Taylor Swift to endorse your product or service can’t be easy, right?

While it‘s not always simple, even smaller brands can leverage celebrities in their marketing campaigns. Here’s how you can get big-name celebs to promote your products, plus some celebrity endorsement examples to inspire (or warn) you.

Table of Contents

• What is celebrity marketing?
• Is celebrity advertising effective in 2024?
• How to Get Celebrity Endorsements
• How to Leverage Celebrity Marketing for Your Brand
• Social Media Celebrity Endorsements
• Celebrity Endorsements Gone Wrong
• Successful Celebrity Endorsements

What is celebrity marketing?

Celebrity marketing involves using celebrities to promote, endorse, or act …