In this “Show-and-tell” session, the Monkeypod team discusses the strategic planning and technical setup and launch of an online Mini Course, focusing on customer journey mapping, course structure, automation, and promotional strategies.
We emphasize the importance of planning and enriching the customer experience and maximizing visibility with effective paid and organic marketing techniques, while also sharing insights on the tools and frameworks used in the process.
Takeaways
– The AI Mini Course is designed to capture new leads and convert them into members.
– Customer journey mapping is essential for understanding the user experience.
– Automation plays a crucial role in course delivery and engagement.
– Certificates enhance the customer experience and provide a sense of achievement.
– Promoting the course effectively requires a mix of organic and paid strategies.
– Using the right tools can streamline the course creation process.
– Feedback from early users can help improve the course content.
– Essential vs. enhancing tasks should be clearly defined in project planning.
– Curiosity and collaboration lead to valuable insights and learning opportunities.
– The action planning framework helps structure the course development process (and likelihood of successful launch).
Keywords
AI Mini Course, Customer Journey, Course Automation, Marketing Strategies, Online Learning, Engagement, Certificates, Promotion, Technology, Business Growth
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If you’re looking for a place to ask questions and get reliable answers as you work with Keap, check out the Monkeypod Membership:
https://www.monkeypodmarketing.com/courses/og-membership/