How To Make Engaging Videos: 6 Psychology-Backed Hacks

What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn’t offer real value or be truly engaging. Short videos? Those were for people with short attention spans.

Then, I stumbled upon a four-minute video about productivity hacks. I almost scrolled past it, but something about the thumbnail caught my eye. After watching it, I replayed it, took notes, and shared it with friends.

This puzzled me. How did such a brief video capture my attention? I began noticing that the videos I enjoyed most, regardless of length, had certain qualities.

They started with a hook, told a story, and were visually dynamic. Videos featuring experts or social proof were also more shareable.

I realized that video engagement isn‘t about length — it’s about psychology. And as video marketing continues to evolve, this shift in perspective opened my eyes to the psychology behind creating engaging …