How to Measure the Metrics that Matter [Video]

With top-of-the-feed placement, links, and interactive stickers, Instagram Stories is a prime channel brands can use to drive awareness, traffic, sales, and engagement. And Instagram Stories analytics can prove it.

Instagram Stories last a mere 24 hours — here today, gone tomorrow. But just because these pieces of content disappear doesn’t mean they can’t have a lasting impact on your audience. Track the right metrics, and you’ll learn exactly how to optimize your Instagram Stories to achieve your social media goals.

And we’re here to show you how. Read on for everything you need to know about Instagram Story analytics.

What are Instagram Story analytics?

Instagram story analytics show you how your stories are performing. There are three different types of metrics: engagement, reach, and navigation. By understanding these metrics, you can better understand what works for your audience …