Ryan Law is the Director of Content Marketing at Ahrefs. Ryan has 13 years experience as a writer, content strategist, team lead, marketing director, VP, CMO, and agency founder. He’s helped dozens of companies improve their content marketing and SEO, including Google, Zapier, GoDaddy, Clearbit, and Algolia. He’s also a novelist and the creator of two content marketing courses.

Article Performance

Data from Ahrefs

The number of websites linking to this post.

This post’s estimated monthly organic search traffic.

The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction:

 ((Return from content − cost of content) / cost of content) * 100

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%:

(($10,000 - $2,000) / $2,000) * 100 = 400%

Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s pretty hard to put …

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