Social media marketing is all fun and games… but if you don’t measure those hijinks, how can you ever know what’s working? That’s where a social media audit comes in.

Regular audits are the secret to understanding how each social account contributes to your marketing goals.

And if you use a simple template (like the free one we’ve whipped up below), audits don’t have to be labor-intensive or complicated. If you’re a spreadsheet nerd, you might even find a social media audit to be (gasp!) fun.

Keep reading to learn how to conduct an effective social media audit from start to finish.

Bonus: Get your FREE social media audit checklist and template to see what’s working and what’s not. Save time and improve performance.

A social media audit compiles and analyzes information about your accounts across all platforms to clearly measure their performance.

Think of your social media audit as a report card: it identifies strengths, areas for improvement, and …

Tags Marketing Technology, Social Media Marketing Strategies, Social Media Strategy