How to Set (Crushable) Marketing Goals, According to HubSpot Pros [Video]

Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them.

✋🏽*raises both hands* ✋🏽

In an ideal world, we’d have endless budgets and perfect conditions to work with.

Like stable SERPs and simple social media algorithms. Or consumers who laugh at all of our marketing jokes.

While that’s not (always) the case, it’s still possible to set goals that are both ambitious and attainable.

For inspiration, I’ve compiled a list of the highest-priority goals for marketers this year. And as an added bonus, I asked a few marketing pros here at HubSpot to share some of their top tips for goal setting.

Table of Contents

• The Goals Marketers (Actually) Want to Reach This Year
• Goal-Setting Tips from HubSpot Marketing Pros

The Goals Marketers (Actually) Want to Reach This Year

Earlier this year, we surveyed over 1,400 marketersto better understand the …