How to Use Split Testing to Boost Your Email Campaign Success [Video]

Welcome back to another ActiveCampaign tutorial. In this video, Guilherme from our education team walks you through the essentials of using split testing to optimize your campaigns and improve engagement. If you’ve ever wondered whether more text, images, or specific call-to-action (CTA) types work best, split testing can help you make data-driven decisions.

What You’ll Learn:
– Introduction to Split Testing – Learn why split testing is essential for campaign success.
– Best Practices – Discover tips like testing one variable at a time, setting clear goals, and applying findings to future campaigns.
– Hands-On Setup – Step-by-step guidance on creating split tests for subject lines, content variations, and CTAs to measure what drives the best results.
– By the end of this video, you’ll be ready to create powerful campaigns that resonate with your audience. Open your account, follow along, and let’s dive in.

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00:00 Introduction
00:14 Why Split Testing Matters
00:39 Demo: How to Use Split Testing in Your Campaigns
00:53 Key Best Practices for Split Testing
02:20 Starting a Split Test in ActiveCampaign
05:51 Finalizing and Sending Your Campaign