Watch full video “Marketing Psychology: Neuromarketing tricks. Psychological Triggers Making People Buy More”
Part 1: https://youtu.be/uJMBwbYkVu0
Part 2: https://youtu.be/5V6exPYO9hc
People are most likely to remember the last thing they see or hear. Marketers are leveraging this psychological effect to leave a lasting impression and drive results. It’s called the Recency Effect—and here’s how to use it to your advantage.
What Is the Recency Effect?
The Recency Effect is a cognitive bias where the most recent items in a sequence are remembered more vividly than those in the middle. In marketing, it’s your secret weapon for making your brand the last thing on a customer’s mind when deciding.
Examples of the Recency Effect in Action:
1️. Email Marketing
End your emails with a clear and compelling call-to-action (CTA). For example:
• “Claim your 20% discount now—the offer ends tonight!”
This positions your CTA as the last, most memorable element, increasing the likelihood of clicks.
2. Social Media Posts
Have you ever noticed how the last line of a caption often asks a question or encourages engagement?
• “What do you think? Let us know in the comments!”
This encourages users to interact because it’s the final, sticky message they see.
3. Product Launches and Ads
The last image or message in an ad should pack a punch. For example, Apple often ends commercials with their sleek logo and tagline: “Think different.” It ensures their brand is what viewers remember.
4. Presentations and Pitches
When pitching a product, close with a powerful takeaway:
• “The choice is simple—your business deserves the best.”
This ensures the last impression lingers as decision-makers weigh their options.
5. Loyalty Programs
Send post-purchase thank-you emails or rewards updates. These leave a positive, lasting impression after a transaction, encouraging repeat business.
How to Make It Work for You
• Prioritize the last element in every customer interaction.
• Ensure your closing message is memorable, action-oriented, and aligned with your goals.
• Continuously test and tweak to find what resonates with your audience.
Make the last thing they see the first thing they remember. Are you effectively using the Recency Effect in your marketing? Please share.
#marketing #strategy #psychology #communications
Watch full video “Marketing Psychology: Neuromarketing tricks. Psychological Triggers Making People Buy More”
Part 1: https://youtu.be/uJMBwbYkVu0
Part 2: https://youtu.be/5V6exPYO9hc
Why do we always want more?
In marketing—and life—it feels like we’re always chasing the next big thing. The latest gadget, trend, or innovation promises happiness, but how long does that feeling last?
The Hedonic Treadmill: a psychological phenomenon that explains why our excitement for “new and improved” products fades so quickly, leaving us craving the next shiny object. This isn’t just a consumer behavior issue—it’s a marketing paradox that brands must navigate carefully.
Unlock the secrets of how brands capture your attention and influence your decisions! In this video, we dive into the fascinating world of Neuromarketing—the intersection of neuroscience and marketing. Learn what Neuromarketing is and discover the first 5 powerful psychological tricks brands use to connect with consumers on a deeper level. From emotional triggers to the art of persuasion, this video is packed with insights to help you understand the strategies behind effective marketing campaigns. Whether you’re a marketer looking to up your game or a curious consumer wanting to understand the science behind buying behaviours, this is the perfect starting point!
🔔Subscribe for more videos in this series and other marketing psychology tips. Don’t forget to hit the bell icon for updates on Part 2! #Neuromarketing #MarketingPsychology #PsychologicalTricks #BrandStrategy #ConsumerBehavior #MarketingTips
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WHO AM I?
If we haven’t met before, my name’s Sergey Gorenko, a researcher and brand advisor for Marketers, Business Owners, and Entrepreneurs. I help avoid mistakes in brand strategy and communication. Through my videos on this channel, I share evidence-based marketing tools to make your marketing strategy more effective. As a market researcher turned consultant, I have over 15+ years of experience developing brands in different categories. I’m happy to help you grow your business using a blend of classic strategy and modern marketing tools. If that sounds interesting, consider subscribing! See you in the next video. I help to grow healthy brands using the best strategic marketing tools.