How to Win Black Friday and Cyber Monday in 2024 with AI
Black Friday and Cyber Monday are no longer about chaotic crowds and endless lines. Last year, U.S. shoppers spent a record-breaking $12.4 billion online on Cyber Monday alone, proving eCommerce reigns supreme.
Enter AI – a tool that helps you tackle the Black Friday and Cyber Monday rush with ease by automating tasks, personalizing customer experiences, and predicting trends.
Here’s how AI can revolutionize your strategy this year:
– Elevate customer experience with hyper-personalization
– AI analyzes vast amounts of customer data in real time to tailor product recommendations and campaigns.
– According to Shopify, 80% of companies prioritizing customer experience outperform others.
– Personalized touches, like targeting based on browsing history or past purchases, make shoppers feel valued.
Tools like Bloomreach enable seamless customer segmentation and strategy adjustments, boosting conversions and repeat sales.
2. Predict demand and manage inventory efficiently
– AI-driven forecasting anticipates customer demand by evaluating historical data and real-time trends.
– This ensures optimal stock levels, preventing missed opportunities due to stockouts or unnecessary overstock.
– Example: Retailers like Mayborn Group successfully balanced inventory during BFCM with AI-powered predictions.
3. Orchestrate seamless omnichannel experiences
– Repeat customers drive 300% more revenue, contributing 44% of total sales despite being just 21% of the customer base.
– AI integrates platforms for consistent, engaging customer experiences across websites, apps, and physical stores.
– Unified customer profiles ensure every touchpoint feels connected, driving repeat sales and customer loyalty.
4. Drive engagement with AI – powered chatbots :
– According to Shopify, proactive live chat boosts order value by 10-15%, turning browsers into buyers
– AI tools free up teams for high-touch customer issues, ensuring smooth operations.
– Provide 24/7 instant support, handling queries like order tracking and returns.
5. Supercharge marketing with predictive Analysis:
– Predictive analytics identify when and how to target your customers effectively.
– AI tools like Vantage Discovery align inventory with real-time customer desires, ensuring marketing efforts resonate.
– Result? Hyper-relevant and timely campaigns that convert browsers into buyers.
🔗Check out some of our work at: https://ecs.page.link/EFwb7
#thursdaybytes #gspann #blackfriday #cybermonday #AI #ecommercesolutions #retailtech
#inventorymanagement #retailoptimization
#omnichannelexperience #customerengagement #chatbots #holidaymarketing #smartretail #retailinnovation #ecommercestrategy #techinretail