How wedding musician Adam does it [Video]

A question our suppliers often ask is “how many times is too many times to follow up an enquiry?” With a 60% conversion rate, Adam Ray from Something Borrowed shares his strategy for converting leads — and it might surprise you.

Adam Ray is living proof of the adage that choosing a job you love means you never have to work a day in your life. 

“I love singing, I love being a musician, I love entertaining,” says the co-founder of Something Borrowed.

“Singing has always been my passion. Being able to do it full-time, for a very long time — it still doesn’t feel like work. I get to hang out with my best mate and play songs, and make good money!”

Adam launched the duo back in 2011 with fellow musician Brendan Young. Fast-forward a decade later, and he’s expanded the business to a fully-fledged wedding entertainment company consisting of three Victorian-based duos, plus …